About an hour ago, I got home from the NaNoWriMo TGIO (Thank God It’s Over!) party.
Two things happened:
1. I kicked myself for not going to more events this year; the last time I had gone was in 2009.
2. Sometimes, the best way to tell people about your book is…tell people!
Okay, okay. I have three books out. You can’t exactly call me a start-up. But truth be told, considering that I am still doing everything in my power to get sales on, including but not limited to blending several avenues of my life that may not exactly be related to sci-fi and fantasy writing, I am every bit as much of a start-up as someone who is making their first foray – and this one is all on me. Because of my foray in different things – graphic design, business, music traveling – the writing aspect took a temporary back seat, so here I go, but this time, rather than with one book, now I have three.
The party was fantastic. Without flattery, I have to say that the NYC municipal liaisons are some of the most fantastic people I’ve met. The group is changing, of course, year to year, but we are a fun bunch.
Now, I have created postcards for my book series, shortly before the release of Lineage, and as it happened, those postcards have been a fantastic way to quickly introduce someone to the books. Leaving them in public places also worked. And the thing is, especially in a group of fellow writers, those are the next best thing to a business card, if one is lacking. And what’s very important is, if you get a pitch happening, the card may make your sale.
And, at the end of the party, it would come as no surprise that I had walked away with several such cards, and I almost skipped to the subway. Not only have I met awesome authors, but I had seen – and heard – many absolutely stellar pitches. Considering that for the longest time I had struggled with a pitch to my stories, this was a lesson in Flash Marketing 101. And it works. Honestly, it works. I’ve checked out the works of the authors from the party, and find myself thinking back to their pitch, and right away glance at their book card.
It’s simple, effective, and most crucially, it’s as simple as gathering at a bar for a drink. That’s the best part about it all; once you’re in a friendly environment of like-minded people, it becomes so easy for an author to loosen up and just tell people about the book.
In all the web presence that new and up-and-coming authors have to consider, one of the best social media aspects is actually being social. Come to other writers’ social events; NaNoWriMo is only one example. The more you socialize, the more your work is out there.
And, of course, keep writing.